FRIGHT NIGHT
The main point in the poster is of the demon erupting from
the house in the image it isn’t clear if this is the killer in the movie. The
house in the image shows that it is very isolated as it is on its own and no
other houses are shown. The house looks dark and gloomy. The single light in
one of the rooms of the house shows a slight glimpse of hope.
The house is in the centre of the poster but does not
dominate the poster because the dull colours of it fade into the rest of the poster;
on the other hand the demon above the house is in a bright white and blue
colour stands out making it the key feature of the the image.
All of the colours in the poste are very dark and
threatening, it is obviously night in the photo to match with the title Fright
‘Night’. The warm colours of orange and yellow coming from the window stand out
because they are opposites and this possibly shows the survivor of the film.
The font of the title of the film has long knife like spikes
on them and this is very threatening, I show
future danger. The font is written in white
and this shows purity which contrasts with the dark dull colours on the main
image making it stand out.
The tag line of the film is ‘there are some very good reasons
to be afraid of the dark’ it is very common for horror films to be set in the
dark because it adds an essence of uncertainty to the atmosphere creating a
tense, dark vibe.
I think that the target audience for this film is women
under the age of 18 I think this because there is no sexual image on the poster
to attract men and the demon is sort of cartoon life attracting the slightly
younger audience.
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