Horror film poster review 2

SCREAM 4

 

 



The main image on the poster is the killer, the poster shows the iconic mask from the franchise which is easily recognisable even to people how are not fans. It is possible for the poster to be very minimal because like said previously it is iconic and people do not need a range of persuasive techniques to make them go hey will just go and watch the film because they know they already like the films meaning only the most important information is needed on it.

The colours on the poster are dark and dull, this is very common to horror film posters as it connotes something scary, dark colours are usually associated with the night time therefore not being able to see anything. Lots of films are set at night time to intensify the atmosphere of the movie and making the situations the characters are put in much more isolated. Black is used as the background as it shows a dark and gloomy ending the film. The splashes of red dotted around the poster mimic splashes of blood showing that there WILL be blood ad there WILL be death.

The sharp knife like chin on the mask conveys the idea of gory, ‘blood heavy’ film to come, it also connects the mask with danger.

The tag line for the movie is New decade. New Rules. This shows that it is still the same concept but something all new in terms of what is going to happen with the idea of some new and interesting twists and turns. People might not be bothered about seen yet another scream film and not know where they could go from the last tones but this is saying that it will be different and new and exciting.

I think that the target audience for this film is for 18+ and both male and female I think this film is directed more to the male audience though because of its large amounts of blood and gore suggested being in this film.